Why Outsourcing Makes Sense

I had some trouble outsourcing the design of my eBook graphics and web site. At first, I wanted to do it myself. I came up with some good ideas for graphics and I know enough about web design to make a simple web site. I could save a lot of money this way. But after . . . → Read More: Why Outsourcing Makes Sense

Advertising with Google Adwords

Google Adwords is a great way to advertise your web site. Think about it: how many web sites do you visit all the time that display Google ads alongside their content? Google ads are everywhere. And remember when I talked about evaluating your ideas and showed you how to find out how many people are . . . → Read More: Advertising with Google Adwords

Split Testing Web Sites with Google Optimizer

If you’re running a web site and trying to get customers to sign up for a newsletter or buy something, you should be split testing your web site. Split testing means creating multiple versions of your web site to find out which one obtains the most conversions (sign-ups or purchases). When you find out which . . . → Read More: Split Testing Web Sites with Google Optimizer

The Easiest Way to Manage Email Newsletters

To manage my new email newsletter, I signed up for a subscription service called Aweber, which has made it really easy. Aweber creates a signup form for you that you put on your web site. Then when someone signs up it goes through the Aweber scripts and handles everything automatically for you.

After your form . . . → Read More: The Easiest Way to Manage Email Newsletters

Creating Simple Web Pages

If you want to create a web page, such as a squeeze page, but you have never created web sites before, it can seem like a daunting task. I’m going to discuss a few options that will help you get online as soon as possible:

Create your page using OpenOffice Create a WordPress site Hire . . . → Read More: Creating Simple Web Pages

Using a Squeeze Page to Capture Leads

If you saw my last post and visited my new site about accomplishing your goals, you were looking at one of my “squeeze” pages. These pages are used to capture people’s email addresses (leads) to see if people are actually interested in my upcoming product.

Why Use a Squeeze Page?

Why use a squeeze page . . . → Read More: Using a Squeeze Page to Capture Leads

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